When today’s consumers decide to go to work on their appearance, they
are seeking rapid and radical results. They are willing to go to more
and more extremes in order to attain the appearance they desire and they
do not want to wait for the results.
Although cosmetic surgery is gaining ground, many consumers remain
reserved and still think twice before going so far. One of the reasons
they do so is the appearance of less invasive techniques such as Botox
and hyaluronic acid injections that have gained great popularity over
the last few years. However, the majority of people are still concerned
by the fact that such treatments involve subcutaneous injections and
cannot be rapidly undone if the results are not right. Drooping eyelids,
a ?frozen? facial expression, other possible, although rare side
effects, can take some time to wear off.
Cosmetic products and treatments can offer a safe alternative to such
techniques. Yet the consumer wants visible and fast results ? not after
three months of twice daily application of a cream but after a week or
even a day of treatment. This was the aim of Gattefoss© in its research
for a new anti-aging active: something safe, quick-acting and efficient
with visible results.
This has been achieved by bringing to cosmetics the powerful
anti-ageing properties of Acmella oleracea, a plant that grows in the
tropical region of the Indian Ocean.