What makes this product so unique is its diversity. We approach skin color normalization with the attitude that first and foremost, free radicals need to be avoided. This starts with all-natural, chirally corrected ingredients. Secondly, antioxidants are provided in the form of pre-treatment with Nourish and Flourish (in the Pure Skin Junkie Hyperpigmentation Strategy) and then additional antioxidants in Lighten Up! such as THC, Rumex and GABA. I will not list all of the (12) lightening agents in the product here, but I will tell you that their varying mechanisms of action and the persistent potency of paper mulberry make this formula highly effective and fast acting. We have chosen to replace hydroquinone with these better, safer alternatives because of its side effect profile.